Accounting & tax prep businesses with a high quality CPA website design will notice it is easier to pull in probable customers when they utilize some time tested tricks of the trade. Indeed, a landing page has been proven to be remarkably efficient at acquiring leads. There are a number of methods you can use to do this such as employ a Internet marketing specialist to do it for you, write it yourself, or utilize a landing page generator like Instant Splash. A lead capture page is essential in obtaining a site visitor’s contact information. Also known as a squeeze page or a landing page, a lead capture page is essential for any online business. But any old landing page won’t do. The lead capture page must be formatted in such a way as to capture your visitor’s attention and get them to enter their information. With that in mind, here are the five key elements of a killer lead capture page for accounting firms with websites.
1. Headline
Nothing grabs a reader’s attention like a great headline. It’s the first thing people read, so it’s got to be good enough to make the reader want to continue reading. They don’t need to sell anything, they just need to be compelling enough to get a prospect’s attention–fast. If you don’t, chances are your prospect will move on to another CPA’s website.
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2. Use Subheadings to Make a Point
Subheads are placed just below the headline. A subhead typically reads like a longer sentence and conveys more detail about the problem and the solution.
3. What’s in It for Me?
Once you’ve hooked your reader, the next step is to talk about why your service is something they can use. No matter how terrific your product or service is, prospects want to know what’s in it for them. Give the potential lead a glimpse of what they’ll get if they sign up. Words like “Discover why… or “Learn the secret to… Keeping it short and to the point using a list format works well.
4. Call to Action
What many sales pages fail to do is tell readers what to do next. You’d be surprised at how many marketing specialists forget to ask prospects to take action, whether it’s clicking on a link or asking them to sign up for a newsletter. The most effective CPA website designs use a call to action that is short and action oriented, a concise sentence for example, or an action button or link.
5. Email Collection Form
The last step is to make sure you include a clearly visible form for the potential lead to fill out. The best strategy is to just invite the visitor to give his email addy. Several people believe that putting a visual element around the form increases rates of conversions, if it’s a video lead capture page. If you’ve listened carefully and taken this advice to heart and integrated many of the main elements, you’ll have yourself a killer lead page and be well on your way to making your accounting practices a successful business both on-line and off.
