How To Use An Article To Drive Traffic To Your Internet Marketing Site

If you are looking to increase the amount of traffic that is visiting your website, then the key is article marketing. Are you looking to attract additional visitors to your website? One of the most powerful ways that you can achieve this is through article marketing, which will allow you to generate a significant traffic increase to your website. The following article is designed to provide some basic details on how this form of internet marketing can help you attract a steady stream of potential customers and other visitors to your website effectively.

The first step in the process of article marketing is to develop a clearly written informational article. This article should provide value in some form, and should be written strongly enough that it helps to build credibility. A clearly written article is one that makes sure your readers won’t just skim it. By providing an easy read, you will be able to engage your potential customers, giving them a reason to want more.

In order to keep the attention of your reader, your article needs to be capable of offering some form of value. This is the basic principle behind the concept of online article marketing. One example of this concept may be to write an SEO-themed article talking about how to write effective title tags for search engine optimization. A valuable article on this subject would explain the concept and provide numerous examples, giving readers something to take away from the article.

The result of a clearly written article providing value is credibility. Credibility may be a subtle concept, but it is absolutely vital if you are looking to drive large traffic numbers to your website or to your affiliate products. Some of the best ways to build credibility through your article marketing is to inject your experience into the articles that you write, provide references to findings from professional studies, offer facts, provide industry expertise and quotes and so on.

Once a compelling article has been written for this form of marketing, you can weave in some kind of reference to your products or services. It is important that you take this step in a modest way if you want your article marketing efforts to be taken seriously. You should not have to incorporate in a hard sell, because this doesn’t seem to work. Don’t tell people what to do, what to use, or force them to take your opinions. Just write a clearly written, informative article, provide something valuable to the reader, and then use your newfound credibility as a way to generate traffic to your website.

Now that you have written your article, you can implement on page optimization such as using your keywords in your article title. Your title should be 7 main words most of the time. Your keyword should also be used in most of your paragraphs, though not all are necessary. At least once in the body of your article you should bold your keyword. You may also want to emphasize or italicize your keyword at least once as well, because these text signals tell search engines which phrases are important.

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Top 7 Reasons To Have a Business Website

The 20th centuries internet boom showed us that even the smallest of business needed a website to compete in the market. As we entered the 21st century, this became even more apparent as everyday people gained internet access and started searching for products on services online. Over 90% of all American families have a home computer, and some form of internet access, whether it be dial up or high
speed broadband. Out of those 90%, over 65% will search online first when making a new purchase or hiring someone’s service. If those numbers alone do not convince you to build a website for your business, then these reasons should:

1) Sell your products online- The ability to sell your products online, typically using an online shopping cart or eBay, could greatly increase your sales. Just thing, your products will be seen in more then one place, give you greater exposure. Plus, the overhead of displaying your products in an online shopping cart is FAR less then in a conventional store.

2) Give information that you would not normally be able too- You do not want to clutter your physical store with posters that talk about the history of your business, your mission, policies, etc. If your physical store looks cluttered, then it will hurt your business. A website can be organized in a neat manner with any and all the information you want displayed. Plus, providing information about your business will make the customer feel more informed, which in turn will make them more likely to do business with you.

3) Websites are global- A website is globally accessible, provided your domain name is known or searchable. Can you name one of form of advertising that is available to anyone in the world, 24 hours a day? You may gain clientele that you would not normally be able to market too in the “real world.”

4) Website are cheap- Sure, initially it will cost you some money to create and setup your website, but once your website is up, it will remain up as long as you keep paying for hosting and your domain name, which averages about 6 dollars a month. You cannot place an ad in the local newspaper for 6 dollars a week, much less 6 dollars a month.

5) Clients will be able to view your store and contact you 24 hours a day. You business probably has set hours in which you are open. Once you close your doors for the day, no other customer can come in and make a purchase. With a website your products are available for purchase 24 hours a day.

6) Minimize customer problems and questions- Again, this goes back to the information situation. If a client has a problem or question about your products or services, instead of tying up your phone line and time, they can go online and read the information that you have provided, or at least direct them to a website that can help them (ex: If you sold them a Sony walkman, you can direct them to the Sony website for any troubleshooting.)

7) Chances are, you completion has a website- The amount of businesses with a website are on the rise. With numbers reaching 80%, you cannot afford to NOT have a website, because chances are your competition already has a website.

Top 7 Reasons To Have a Business Website

The 20th centuries internet boom showed us that even the smallest of business needed a website to compete in the market. As we entered the 21st century, this became even more apparent as everyday people gained internet access and started searching for products on services online. Over 90% of all American families have a home computer, and some form of internet access, whether it be dial up or high speed broadband. Out of those 90%, over 65% will search online first when making a new purchase or hiring someone’s service. If those numbers alone do not convince you to build a website for your business, then these reasons should:

1) Sell your products online- The ability to sell your products online, typically using an online shopping cart or eBay, could greatly increase your sales. Just thing, your products will be seen in more then one place, give you greater exposure. Plus, the overhead of displaying your products in an online shopping cart is FAR less then in a conventional store.

2) Give information that you would not normally be able too- You do not want to clutter your physical store with posters that talk about the history of your business, your mission, policies, etc. If your physical store looks cluttered, then it will hurt your business. A website can be organized in a neat manner with any and all the information you want displayed. Plus, providing information about your business will make the customer feel more informed, which in turn will make them more likely to do business with you.

3) Websites are global- A website is globally accessible, provided your domain name is known or searchable. Can you name one of form of advertising that is available to anyone in the world, 24 hours a day? You may gain clientele that you would not normally be able to market too in the “real world.”

4) Website are cheap- Sure, initially it will cost you some money to create and setup your website, but once your website is up, it will remain up as long as you keep paying for hosting and your domain name, which averages about 6 dollars a month. You cannot place an ad in the local newspaper for 6 dollars a week, much less 6 dollars a month.

5) Clients will be able to view your store and contact you 24 hours a day. You business probably has set hours in which you are open. Once you close your doors for the day, no other customer can come in and make a purchase. With a website your products are available for purchase 24 hours a day.

6) Minimize customer problems and questions- Again, this goes back to the information situation. If a client has a problem or question about your products or services, instead of tying up your phone line and time, they can go online and read the information that you have provided, or at least direct them to a website that can help them (ex: If you sold them a Sony walkman, you can direct them to the Sony website for any troubleshooting.)

7) Chances are, you completion has a website- The amount of businesses with a website are on the rise. With numbers reaching 80%, you cannot afford to NOT have a website, because chances are your competition already has a website.

Your Business Website

Did you know that your business cannot afford to not have a website? It’s true, in the 21st century, even the smallest businesses have websites, and the reasons are clear. Over 90% of all households in America now have some form of internet connection, whether it be high speed broadband, or dialup. Out of these 90%, about 65% start their search for new products or services online. Numbers like that tell you that you cannot afford to NOT have a website.

So you have decided that you need a website, now what? Depending on your computer skills, there are two options: Make your own website or get it made by a professional. We will dive into both.

Making Your Own Website

Making a website may sound easy, but it takes a lot of hard work and dedication, much like running your business. You will not only need to research about your industry, you will have to dive into a whole new industry, the website industry, as well.

First and foremost, you will need a name and a place to keep your website.

Your name, known as a domain name in the internet world, will be the way that people access your website. You will need to pick something that is easy to spell and to remember. There are literally billions of domain names currently, so you may have to get a little creative. Domain names are a yearly fee, typically around $10.00.

A host company hosts your website on their servers. Hosting is a monthly fee, ranging from $3.00 all the way up to $15.00+ depending on the type and size of the hosting. There are 3 main things to look at when you are deciding on hosting.

1) Space size- How much room with you have to host your website? Hosting size is measured in megabytes (mb). Take into account that a typical, status page is about one tenth of a megabyte, and go from there.

2) Bandwidth size- each time a visitor visits your right it takes bandwidth to display the website for him. Bandwidth is typically measured in Megabyte (mb) or Gigabyte (gb). The higher amount of bandwidth available, the more visitors you will be able to show your website too.

3) Special features- Since you are new at making websites, you will want to look for a hosting company that offers specials features for new designers. These features may include a website builder, forums, guest books, counters, Invite pages, and so on. This is especially useful as installing these types of features yourself can get somewhat complicated.
After you find a hosting company and a domain name, you will then need to build your website. Websites are coded in a language known as HTML. Unless you are extremely experienced in HTML, you will not be able to code a website by hand. Instead, you will need to use a website builder to complete the job.

There are several free website builders available online. Just use your chosen search engine and see what you come up with.

If you want to get a little more fancy and have more options available to you, then you may want to consider paid software programs such as Frontpage or Dreamweaver, both of which are available for about $100.

While making your own website seems better from a financial aspect, you also have to consider the quality and effort a professional teams of website designers can offer you.

Hiring A Professional

Hiring a professional may be your best option if you do not the time to build a website for yourself or if you want special features within your website.

Remember, the professional does this for a living and will provide you with the highest quality. They will also typically handle everything from buying and setting up the domain name to updating the website on a weekly basis.

A professional will sit down with you and discuss your ideas and aspirations. Once they believe that they have a good idea of what you are looking for, then they will create your website.

Hiring a design professional can vary, depending on your region, and what you want on your website. Typical prices are anywhere from a couple of hundred, well in the thousands.